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Applied Marketing Research
by
Dr. Obaid Al-Shuridah
File Type :Online
Number of Pages :NA
Description
The purpose of this
course is to introduce to you the concepts, principles, and techniques used in
gathering, analyzing, interpreting, and communicating information for marketing
decision making. Its main focus in on developing your understanding of marketing
research techniques so that you are able to successfully plan and execute a
marketing research study, and capable of effectively evaluating and using
research results for decision making.
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