Essentials Of Selling
Beaucaire,Frank M.; Ward,Frank S.; Kroha,George F.
File Type :Online
Number of Pages :NA
cannot yet properly be called a profession, but when the importance of training
and experience for salesmen is recognized to the same extent that it is for
doctors, accountants, or electricians, and when a satisfactory code of ethical
practices in selling is developed, it may attain that status. This book explains
the following topics related to selling: What is a salesman, appearance and its
influence on successful selling, buying motives, canvassing for prospects, sales
pre- approach, conduct in the sales approach, sales interview and presentation,
handling objections, closing the sale, function of advertising, sales helps,
sales tools and product displays.