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Information Systems A Manager's Guide to Harnessing Technology
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Information Systems A Manager's Guide to Harnessing Technology
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The text offers a proven approach that has garnered student praise, increased IS enrollment, and engaged students to think deeper and more practically about the space where business and technology meet. It addresses most of the major areas covered in and introductory information technology management course. Setting the Stage: Technology and the Modern Enterprise, Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers, Zara: Fast Fashion from Savvy Systems, Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits, Moore’s Law: Fast, Cheap Computing and What It Means for the Manager, Understanding Network Effects, Peer Production, Social Media, and Web 2.0.
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