Introduction To Marketing
This note aims at exposing students to the basic concepts in marketing and the role of marketing in modern business. Topics covered includes: Introduction to Marketing , Marketing Management Philosophies, Marketing Environment, Channels of Distribution, Product Classification, Market Strategies, Marketing of Services, Marketing Risks, Market Segmentation.
Author(s): National Open University of Nigeria
104 Pages 
Strategic Marketing in the Global Forest Industries
This book online covers the following topics related to Marketing and Sales : The Context of the Forest Industry and its Markets, Understanding Forest Products Marketing, The Marketing Environment, an Information Approach, Strategy and Strategic Planning, Marketing Structures, Marketing Functions, Putting together a Marketing Plan.
Author(s): Eric Hansen and Heikki Juslin
NA Pages
Sales Management The Dynamics of Selling and Sales Force Marketing
This note will capture the vitality of sales marketing through a realistic view of the exciting world of the sales force service team.
Author(s): Lindell Phillip Chew
NA Pages
Marketing Strategynbsp; Lecture Notes
This note is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Topics covered includes: Marketing Strategy, Finding Profit Opportunities Strategy, Creating Competitive Advantage, Challenging Competitive Advantage, Creating Corporate Advantage.
Author(s): Prof. Birger Wernerfelt
NA Pages
Basic Principles Of Advertising And Public Relation
The main objectives of this note is to teach the basic concepts of advertising and its definition. Topics covered includes: Basic Model and process of advertising, Motivational and Persuasional Communication of Advertising, Advertising Public Relation and Publicity, Extension Education, Social Advertising, Advertisement Agencies: Structure and Function, Empanelling and Budgeting, Public Relations: Definition, Role and Function, Growth and Development , Difference between Public Relation and Corporate Public Relation, Public Relation in Public and Private Sector, Crisis Communication and Lobbying, Public Issue Communication.
Author(s): Guru Jambheshwar University of Science and Technology, Hisar
369 Pages
This note explains the following topics: Background and History, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Digital Economics and Stretegy Issues, Products enhanced by the Web, Price, Online Payments for Offline Services, Online Advertising Issues and Trends, Social Media, Other elements of the Promotional Mix and Broader Media Issues.
Author(s): Alex Brown
NA Pages
This note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select Agricultural Products, Role Of Agricultural Price Commission In India, Role Of Co-operative Marketing In India.
Author(s): Guru Jambheshwar University of Science and Technology, Hisar
212 Pages
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner.
Author(s): John Burnett
298 Pages
The Marketing of Ideas and Social Issues
The objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissemination of ideas and social issues.
Author(s): Seymour Fine
134 Pages
Selling cannot yet properly be called a profession, but when the importance of training and experience for salesmen is recognized to the same extent that it is for doctors, accountants, or electricians, and when a satisfactory code of ethical practices in selling is developed, it may attain that status. This book explains the following topics related to selling: What is a salesman, appearance and its influence on successful selling, buying motives, canvassing for prospects, sales pre- approach, conduct in the sales approach, sales interview and presentation, handling objections, closing the sale, function of advertising, sales helps, sales tools and product displays.
Author(s): Beaucaire,Frank M.; Ward,Frank S.; Kroha,George F.
NA Pages
Marketing Management course note is designed to serve as an introduction to the theory and practice of marketing.It will explore the theory and applications of marketing concepts through a mix of cases, lectures, assignments and group projects.
Author(s): Prof. Natalie Mizik
NA Pages
