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Marketing Management by Guru Jambheshwar University
This book covers the following topics: Marketing: Nature, Scope and Corporate Orientation Towards Market Place, The Marketing Environment and Environment Scanning, Understanding Consumer and Industrial Markets, Marketing Research and Marketing Information System, Market Segmentation, Targeting and Positioning, Product Decisions: Product Life Cycle and Product Mix, Product Decisions: New Product Development, Branding, Packaging and Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and Advertising, Sales Promotion, Personal Selling and Publicity.
Author(s): The Directorate of Distance Education, Guru Jambheshwar University of Science and Technology, Hisar
360 Pages 
Principles of Marketing by University of Minnesota
This book online covers the following topics related to Marketing and Sales : What is Marketing?, Strategic Planning, Consumer Behavior: How People Make Buying Decisions, Business Buying Behavior, Market Segmenting, Targeting, and Positioning, Creating Offerings, Developing and Managing Offerings, Using Marketing Channels to Create Value for Customers, Using Supply Chains to Create Value for Customers, Gathering and Using Information: Marketing Research and Market Intelligence, Integrated Marketing Communications and the Changing Media Landscape, Public Relations, Social Media, and Sponsorships, Professional Selling, Customer Satisfaction, Loyalty, and Empowerment, Price, the Only Revenue Generator, The Marketing Plan.
Author(s): University of Minnesota Libraries Publishing
NA Pages
Marketing Management Lecture Notes IARE
This PDF covers the following topics related to Marketing and Sales : Introduction to World of Marketing, Analysing Marketing Opportunities, Customer Value and Markting Mix, Designing a Customer Driven Strategy, Distribution Decisions, Promotions & Communication Strategies, Pricing Decision and Personal Communication.
Author(s): Ms. G.Joseph Mary Assistant Professor, Department of MBA, IARE
78 Pages
Marketing Management by Uttarakhand Open University
This note describes the following topics: Evolution of Marketing, Marketing Process, Marketing Mix and Marketing Organisation, Marketing Environment, Marketing Research, STP Concept and Consumer Behaviour, Target Market, Differentiation and Positioning Strategy, Consumer Behaviour, Product and Product Life-Cycle, Product Packaging and Pricing, Branding, Packaging, Pricing, Distribution Channels, Decision Making for Effective Distribution Channels, Promotion Mix and Sales Promotion, Sales Promotion, Sales Forecasting, Sales Force Management and Salesmanship.
Author(s): Uttarakhand Open University
432 Pages
Lecture Notes On Marketing Management
The objective of this note is to have the basic concepts of Marketing which is one of the important areas of functional management. Topics covered includes: Concepts of marketing, Role of Marketing, Marketing Process, Marketing Environment, Consumer behavior, Market segmentations and Marketing Strategies, Planning Marketing Programs , Pricing strategies and promotions, Managing the marketing efforts.
Author(s): MS.P.Revathi
76 Pages
Sales Management The Dynamics of Selling and Sales Force Marketing
This note will capture the vitality of sales marketing through a realistic view of the exciting world of the sales force service team.
Author(s): Lindell Phillip Chew
NA Pages
Marketing Strategynbsp; Lecture Notes
This note is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Topics covered includes: Marketing Strategy, Finding Profit Opportunities Strategy, Creating Competitive Advantage, Challenging Competitive Advantage, Creating Corporate Advantage.
Author(s): Prof. Birger Wernerfelt
NA Pages
This note covers the following topics: Service economy and the nature of services, Assessing business opportunities, Buyer behaviour, Understanding customer requirements, Quality management, Service design and development, Marketing communications, Service delivery channels, Brand management.
Author(s): NPTEL
NA Pages
Principles of Marketing by Saylor Foundation
Principles of Marketing teaches the experience and process of actually doing marketing not just the vocabulary. It carries five dominant themes service dominant logic, sustainability, Ethics and social responsibility, Global coverage and Metrics throughout in order to expose students to marketing in today’s environment.
Author(s): Saylor Foundation
542 Pages
Selling cannot yet properly be called a profession, but when the importance of training and experience for salesmen is recognized to the same extent that it is for doctors, accountants, or electricians, and when a satisfactory code of ethical practices in selling is developed, it may attain that status. This book explains the following topics related to selling: What is a salesman, appearance and its influence on successful selling, buying motives, canvassing for prospects, sales pre- approach, conduct in the sales approach, sales interview and presentation, handling objections, closing the sale, function of advertising, sales helps, sales tools and product displays.
Author(s): Beaucaire,Frank M.; Ward,Frank S.; Kroha,George F.
NA Pages
Information Technology Applications in Marketing
This book covers the following topics: Background and History of IT, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Personalization, Digital Economics and Stretegy Issues, Price, Place and Promotion.
Author(s): Alex Brown
NA Pages
