This
book describes the following topics: Marketing concepts, Marketing process,
Marketing environment, Buyer Behaviour, Market segmentation, targeting and
positioning, Introduction to marketing mix, Product Decisions, Concept Of A
Product, Product Mix Decisions, Brand Decision, New Product Development
Strategies, Product Life Cycle Strategies, Promotion Decision, Promotion Mix,
Advertising Decision, AD Effectiveness, Sales Promotion and Publicity, Sales
Force Decision.
This book online covers the following topics related to Marketing and
Sales : The Context of the Forest Industry and its Markets, Understanding Forest
Products Marketing, The Marketing Environment, an Information Approach, Strategy
and Strategic Planning, Marketing Structures, Marketing Functions, Putting
together a Marketing Plan.
This note describes the following topics: Evolution of Marketing,
Marketing Process, Marketing Mix and Marketing Organisation, Marketing
Environment, Marketing Research, STP Concept and Consumer Behaviour, Target
Market, Differentiation and Positioning Strategy, Consumer Behaviour, Product
and Product Life-Cycle, Product Packaging and Pricing, Branding, Packaging,
Pricing, Distribution Channels, Decision Making for Effective Distribution
Channels, Promotion Mix and Sales Promotion, Sales Promotion, Sales Forecasting,
Sales Force Management and Salesmanship.
This note
explains the following topics: Understanding Integrated Marketing Communication,
Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution
in Advertising, Regulation, Social and Ethical aspects of Advertising and
promotion, Federal Regulation of Advertising.
This note covers
the following topics: Concept and Definition Of Marketing, Scope and Importance
of Marketing, Journey of marketing through different Marketing Philosophies,
Difference between Marketing and Selling, Fundamentals of Marketing Mix,
Features of Marketing mix, Developing Marketing Mix.
The main objectives of this note is to teach the basic concepts
of advertising and its definition. Topics covered includes: Basic Model and
process of advertising, Motivational and Persuasional Communication of
Advertising, Advertising Public Relation and Publicity, Extension Education,
Social Advertising, Advertisement Agencies: Structure and Function, Empanelling
and Budgeting, Public Relations: Definition, Role and Function, Growth and
Development , Difference between Public Relation and Corporate Public Relation,
Public Relation in Public and Private Sector, Crisis Communication and Lobbying,
Public Issue Communication.
Author(s): Guru Jambheshwar University of Science and Technology,
Hisar
This
note covers the following topics: Service economy and the nature of services,
Assessing business opportunities, Buyer behaviour, Understanding customer
requirements, Quality management, Service design and development, Marketing
communications, Service delivery channels, Brand management.
The goal of this
note is to build a basic framework to enable students to evaluate, describe, and
design marketing activities with practical insights into the real world.
This course note provides a decision-oriented overview of marketing management
in modern organizations.
Author(s): Edward W. Schmitt,Associate Professor Marketing, Bartley
Marketing Management course note is designed to serve as
an introduction to the theory and practice of marketing.It will explore the
theory and applications of marketing concepts through a mix of cases, lectures,
assignments and group projects.
The 4th
edition of International Marketing has been written to enable managers
and scholars to meet the international challenges they face everyday. It
provides the solid foundation required to understand the complexities of
marketing on a global scale.