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Marketing Management by Pondicherry University
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Marketing Management by Pondicherry University
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File Type :PDF
Number of Pages :283

Description
This book describes the following topics: Marketing concepts, Marketing process, Marketing environment, Buyer Behaviour, Market segmentation, targeting and positioning, Introduction to marketing mix, Product Decisions, Concept Of A Product, Product Mix Decisions, Brand Decision, New Product Development Strategies, Product Life Cycle Strategies, Promotion Decision, Promotion Mix, Advertising Decision, AD Effectiveness, Sales Promotion and Publicity, Sales Force Decision.
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