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New Enterprises
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Description
This note is intended for students who want to start their own business, further develop an existing business, be a member of a management team in a new enterprise, or better understand the entrepreneur and the entrepreneurial process. Topics covered includes: Analyzing ideas and inspirations, Speed dating for team formation, Market segmentation and primary customer research, Simulation lab on marketing plan, Competitive advantage, Business economics, Sales and distribution, Nuts and bolts of building your financial statements, Product definition, development to delivery, Scaling the business, team section & how to present a business plan.
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