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Retail Marketing
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File Type :PDF
Number of Pages :289

Description
This note covers the following topics: An overview of Retailing , Types of Stores, Retail Strategy, Retail Environment, Trends in Indian Retail Industry, Retail Store Location, Store Layout & Design, Merchandise Management, Category Management, Retail Pricing & Merchandise Performance, Communicating with Retail Customers, Retail Advertisement, Sales Promotion and Personal Selling, Retail Selling Process,  Globalisation and Retailing.
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