Rural Marketing
This note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select Agricultural Products, Role Of Agricultural Price Commission In India, Role Of Co-operative Marketing In India.
Author(s): Guru Jambheshwar University of Science and Technology, Hisar
212 Pages 
Sales Management by Dr. Pavitar Parkash Singh
The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. This course also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.
Author(s): Dr. Pavitar Parkash Singh
229 Pages
Lecture Notes On Integrated Marketing Communication
This note explains the following topics: Understanding Integrated Marketing Communication, Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution in Advertising, Regulation, Social and Ethical aspects of Advertising and promotion, Federal Regulation of Advertising.
Author(s): E Sunitha
126 Pages
Basic Principles Of Advertising And Public Relation
The main objectives of this note is to teach the basic concepts of advertising and its definition. Topics covered includes: Basic Model and process of advertising, Motivational and Persuasional Communication of Advertising, Advertising Public Relation and Publicity, Extension Education, Social Advertising, Advertisement Agencies: Structure and Function, Empanelling and Budgeting, Public Relations: Definition, Role and Function, Growth and Development , Difference between Public Relation and Corporate Public Relation, Public Relation in Public and Private Sector, Crisis Communication and Lobbying, Public Issue Communication.
Author(s): Guru Jambheshwar University of Science and Technology, Hisar
369 Pages
This principles note will incorporate both the traditional and contemporary aspects of marketing comprehensively through a broadened view of marketing. It will examine both the character and importance of the marketing process, its essential functions and the institutions performing them in a thorough and balanced manner.
Author(s): Lindell Phillip Chew
NA Pages
Marketing Management by Guru Jambheshwar University
This book covers the following topics: Marketing: Nature, Scope and Corporate Orientation Towards Market Place, The Marketing Environment and Environment Scanning, Understanding Consumer and Industrial Markets, Marketing Research and Marketing Information System, Market Segmentation, Targeting and Positioning, Product Decisions: Product Life Cycle and Product Mix, Product Decisions: New Product Development, Branding, Packaging and Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and Advertising, Sales Promotion, Personal Selling and Publicity.
Author(s): The Directorate of Distance Education, Guru Jambheshwar University of Science and Technology, Hisar
360 Pages
This book covers the following topics: Personal Selling, Recruitment and Selection, Sales Training, Sales Meeting and Contests, Sales Territories, Sales Quota, Supervision and Evaluation Of Sales-force, Sales Control and Cost Analysis.
Author(s): Dr. Surinder Singh Kundu
202 Pages
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner.
Author(s): John Burnett
298 Pages
This book discuss about the sales, sales management and related concepts. Also explains the structure and objectives of a sales organisation. Major topics covered includes: Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit.
Author(s): Dr. Surinder Singh Kundu
202 Pages
An Introduction to Financial Market
This book covers the following topics: financial markets and instruments, primary markets, secondary markets, financial statement analysis and commodities markets.
Author(s): Central Board of Secondary Education
327 Pages
The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.
Author(s): Sak Onkvisit and John Shaw
NA Pages
