This note explains the
following topics: Definition and Core concept, marketing tools, product, price,
place and promotion, Market segmentation, targeting and positioning and
analyzing the marketing environment, Study consumer behavior, needs and
motivation, group dynamics, social surroundings and consumer perception,
Promotion mix,Brand evaluation and new trends in marketing, Communication,
Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing
in India, Ethics and marketing, Decision making and organization, Communication
and control process, Human resource management, Entrepreneurship.
Author(s): The
Guru Jambheshwar University of Science and Technology
The purpose of this note is to familiarise students with the principles,
strategies and skills of selling and managing the selling function. This course
also provides an understanding of the tools and techniques necessary to
effectively manage the sales function, the sales organization and the sales
individual.
This note describes the following topics: Evolution of Marketing,
Marketing Process, Marketing Mix and Marketing Organisation, Marketing
Environment, Marketing Research, STP Concept and Consumer Behaviour, Target
Market, Differentiation and Positioning Strategy, Consumer Behaviour, Product
and Product Life-Cycle, Product Packaging and Pricing, Branding, Packaging,
Pricing, Distribution Channels, Decision Making for Effective Distribution
Channels, Promotion Mix and Sales Promotion, Sales Promotion, Sales Forecasting,
Sales Force Management and Salesmanship.
This note covers the following topics: Importance of Marketing, Role of
Sales business, Concept of Market, Basic concept of Sales and selling,
Understanding customer and consumer, Activities in Sales and Marketing.
Author(s): Central Board of Secondary Education,
India
This note
explains the following topics: Understanding Integrated Marketing Communication,
Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution
in Advertising, Regulation, Social and Ethical aspects of Advertising and
promotion, Federal Regulation of Advertising.
Due to
multidisciplinary and multi method character of the concept of consumer
behavior, it is appropriate to study it accordingly in order to understand the
subject with its different aspects and holistically. Especially with the
cultural, social, and technological changes within today's world, this issue
becomes prominent. This book is a modest try for that end.
This note is
aimed at helping students look at the entire marketing mix in light of the
strategy of the firm. It is most helpful to students pursuing careers in which
they need to look at the firm as a whole. Topics covered includes: Marketing
Strategy, Finding Profit Opportunities Strategy, Creating Competitive Advantage,
Challenging Competitive Advantage, Creating Corporate Advantage.
This text introduces students to
the marketing strategies and tools that practitioners use to market their
products. The book begins with a discussion of the marketing planning process,
continues with a discussion of the preliminary tasks of developing the plan, and
concludes with the tactics available to the marketing planner.
Marketing Management course note is designed to serve as
an introduction to the theory and practice of marketing.It will explore the
theory and applications of marketing concepts through a mix of cases, lectures,
assignments and group projects.
The 4th
edition of International Marketing has been written to enable managers
and scholars to meet the international challenges they face everyday. It
provides the solid foundation required to understand the complexities of
marketing on a global scale.