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Principles of Marketing by University of Minnesota
This book online covers the following topics related to Marketing and Sales : What is Marketing?, Strategic Planning, Consumer Behavior: How People Make Buying Decisions, Business Buying Behavior, Market Segmenting, Targeting, and Positioning, Creating Offerings, Developing and Managing Offerings, Using Marketing Channels to Create Value for Customers, Using Supply Chains to Create Value for Customers, Gathering and Using Information: Marketing Research and Market Intelligence, Integrated Marketing Communications and the Changing Media Landscape, Public Relations, Social Media, and Sponsorships, Professional Selling, Customer Satisfaction, Loyalty, and Empowerment, Price, the Only Revenue Generator, The Marketing Plan.
Author(s): University of Minnesota Libraries Publishing
NA Pages 
Sales Management by Lovely Professional University
The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. It will also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.
Author(s): Lovely Professional University
229 Pages
Marketing Management Lecture Notes IARE
This PDF covers the following topics related to Marketing and Sales : Introduction to World of Marketing, Analysing Marketing Opportunities, Customer Value and Markting Mix, Designing a Customer Driven Strategy, Distribution Decisions, Promotions & Communication Strategies, Pricing Decision and Personal Communication.
Author(s): Ms. G.Joseph Mary Assistant Professor, Department of MBA, IARE
78 Pages
Basic Principles Of Marketing And Management
This note explains the following topics: Definition and Core concept, marketing tools, product, price, place and promotion, Market segmentation, targeting and positioning and analyzing the marketing environment, Study consumer behavior, needs and motivation, group dynamics, social surroundings and consumer perception, Promotion mix,Brand evaluation and new trends in marketing, Communication, Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing in India, Ethics and marketing, Decision making and organization, Communication and control process, Human resource management, Entrepreneurship.
Author(s): The Guru Jambheshwar University of Science and Technology
486 Pages
Introduction to Marketing and Sales
This note covers the following topics: Importance of Marketing, Role of Sales business, Concept of Market, Basic concept of Sales and selling, Understanding customer and consumer, Activities in Sales and Marketing.
Author(s): Central Board of Secondary Education, India
106 Pages
Lecture Notes On Integrated Marketing Communication
This note explains the following topics: Understanding Integrated Marketing Communication, Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution in Advertising, Regulation, Social and Ethical aspects of Advertising and promotion, Federal Regulation of Advertising.
Author(s): E Sunitha
126 Pages
This text introduces students to the marketing strategies and tools that practitioners use to market their products. Topics covered includes: Introducing marketing, Understanding and approaching the market, Marketing research: an aid to decision making, Understanding buyer behavior, External considerations in marketing, Marketing in global markets, Introducing and managing the product, Communicating to mass markets, Pricing the product, Channel concepts: distributing the product.
Author(s): Professor John Burnett
NA Pages
Principles of marketing by Fred Emerson Clark
The purpose of this book is to treat of the nature of the marketing process, viewing the market structure as a whole and analyzing marketing problems and the devices used in solving them. In doing this author tried to discuss the most fundamental of the problems and principles involved.
Author(s): Fred Emerson Clark
NA Pages
This book covers the following topics: Personal Selling, Recruitment and Selection, Sales Training, Sales Meeting and Contests, Sales Territories, Sales Quota, Supervision and Evaluation Of Sales-force, Sales Control and Cost Analysis.
Author(s): Dr. Surinder Singh Kundu
202 Pages
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner.
Author(s): John Burnett
298 Pages
The Challenger SaleTaking Control of the Customer Conversation
In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.
Author(s): Matthew Dixon, Brent Adamson
NA Pages
