This PDF book covers five units of Marketing and Sales for Class X. The notes starts with an
introduction to the marketing mix, followed by the marketing process, targeting
consumer groups, and the sales process. The course then discusses the different
careers available in sales and the skills required for successful selling. The
curriculum emphasizes the importance of understanding customer needs/wants,
developing strong relationships with clients, and the ability to handle
objections and close sales effectively. The course aims to equip students with
the necessary skills and knowledge to succeed in the field of sales and
marketing.This note covers the following topics: Sales with other functions-
Introduction to Marketing Mix, Marketing Process, Sales Process, Careers in
selling, Skills in selling.
Author(s): Central Board of Secondary Education,
India
The purpose of this note is to familiarise students with the principles,
strategies and skills of selling and managing the selling function. This course
also provides an understanding of the tools and techniques necessary to
effectively manage the sales function, the sales organization and the sales
individual.
The objective of this note
is to have the basic concepts of Marketing which is one of the important areas
of functional management. Topics covered includes: Concepts of marketing, Role
of Marketing, Marketing Process, Marketing Environment, Consumer behavior,
Market segmentations and Marketing Strategies, Planning Marketing Programs ,
Pricing strategies and promotions, Managing the marketing efforts.
This note is designed to
help you to extend your thinking more analytically, logically and creatively
about marketing and business decisions. Topics covered includes: Market
Orientation, Marketing Management and the Marketing Planning Process, Corporate
Marketing Planning, Market Analysis, Market Measurement, Profitability and
Productivity Analysis Marketing Strategies.
The purpose
of this book is to treat of the nature of the marketing process, viewing the
market structure as a whole and analyzing marketing problems and the devices
used in solving them. In doing this author tried to discuss the most fundamental
of the problems and principles involved.
This note covers the following topics: Rural Marketing Environment,
Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer
Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure,
Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of
Products and Economic Development, Role Of Warehousing, Processing Of Select
Agricultural Products, Role Of Agricultural Price Commission In India, Role Of
Co-operative Marketing In India.
Author(s): Guru Jambheshwar University of Science and Technology,
Hisar
This book covers the following
topics: Personal Selling, Recruitment and Selection, Sales Training, Sales
Meeting and Contests, Sales Territories, Sales Quota, Supervision and Evaluation
Of Sales-force, Sales Control and Cost Analysis.
This text introduces students to
the marketing strategies and tools that practitioners use to market their
products. The book begins with a discussion of the marketing planning process,
continues with a discussion of the preliminary tasks of developing the plan, and
concludes with the tactics available to the marketing planner.
Principles of Marketing teaches the experience and process of
actually doing marketing not just the vocabulary. It carries five dominant themes service dominant logic,
sustainability, Ethics and social responsibility, Global coverage and Metrics
throughout in order to expose students to marketing in today’s environment.
The 4th
edition of International Marketing has been written to enable managers
and scholars to meet the international challenges they face everyday. It
provides the solid foundation required to understand the complexities of
marketing on a global scale.