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E Business Lecture Notes

E Business Lecture Notes

E Business Lecture Notes

Topics covered are: Technological challenges of conducting business on the World Wide Web, innovative business models in electronic commerce, digital platforms of Business to Customer and Business to Business trade, guidelines for website usability, Internet marketing and advertising, search engine optimization and search engine marketing for profitability, web statistics and analytics, security issues on the Internet.

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sNA Pages
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E Commerce by Vardhman Mahaveer Open University

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