The
PDF available at the given link is a set of lecture notes on the topic of
E-business. The notes cover various aspects of e-business, including its
definition, benefits, and challenges. The notes also provide an overview of
e-commerce and its various models, such as B2B and B2C. In addition, the notes
cover topics such as online marketing, social media marketing, and mobile
commerce. Overall, the notes offer a comprehensive introduction to e-business
and are a useful resource for students and professionals interested in the
field.
This book provides examples, case
studies, lessons learned, and best practices that will help planners and
decision makers in addressing pertinent issues and crafting policies and
strategies appropriate for the information economy. This e-primers aim to
provide readers with a clear understanding of the various terminologies,
definitions, trends, and issues associated with the information age.
In this book, authors provide latest results of scientific research
projects within the area of e-business: Challenges of Information and
Communication Technology Usage in E-business Systems, A Proposal for Brand
Analysis with Opinion Mining, Customers Online Interaction Experiences with
Fashion Brands: E-information and E-buying, Payment System's Determination by
Universal Financial Industry Message Scheme According to Single Euro Payment
Area, and CSFs for SMEs in Measuring E-commerce Success.