This note is intended for students who want to start their own business,
further develop an existing business, be a member of a management team in a new
enterprise, or better understand the entrepreneur and the entrepreneurial
process. Topics covered includes: Analyzing ideas and inspirations, Speed dating
for team formation, Market segmentation and primary customer research,
Simulation lab on marketing plan, Competitive advantage, Business economics,
Sales and distribution, Nuts and bolts of building your financial statements,
Product definition, development to delivery, Scaling the business, team section
& how to present a business plan.
Author(s): William Aulet, Howard Anderson and Prof. Matt
Marx
This note covers
entrepreneur, Entrepreneurship development, Characteristics of Indian
Agricultural Processing and Export Industry, SWOT analysis, Entrepreneurial
behavior, Government schemes, Market survey, formulation of project, financial
analysis of project, Communication Skills.
Entrepreneurship
refers to all those activities which are to be carried out by a person to
establish and to run the business enterprises in accordance with the changing
social, political and economic environments. This downloadable PDF online book covers the following
topics : Entrepreneurship, Introduction, The Entrepreneurial Mindset and
Personality, Launching An Entrepreneurial Venture.