The
main aim of this note is to equip you with adequate information on the concept
and nature of Small Scale Business Enterprises, its characteristics and its
roles in an economy. Topics covered includes: Management of Small Business,
Characteristics and Business goals of Small Business Enterprises, Need for Small
Business Enterprises, Basic Concepts in Management, Management Principles,
Marketing Strategy and Planning, Strategic marketing Planning Process, Market
Analysis, Marketing Mix; Pricing Policies and Strategies, Marketing Mix, Sources
of Information, Elements of an Information System, Ratio Analysis, Budgeting and
Break-Even Analysis.
This note
explains the following topics: Introduction to Entrepreneurship, Classification of Entrepreneurship,
Elements of Entrepreneurship, Entrepreneurship and Market Relations, Innovative
Strategies Used in Entrepreneurship, External Financing in Entrepreneurship,
Predictors of Success in Entrepreneurship, Ecosystem in Entrepreneurship,
Bootstrapping in Entrepreneurship, Supporting Aspects of Entrepreneurship and
Various Types of Entrepreneurs in Entrepreneurship.
Small Business Management in the 21st Century
offers a unique perspective and set of capabilities for instructors. The authors
designed this book with a “less can be more” approach, and by treating small
business management as a practical human activity rather than as an abstract
theoretical concept.
Author(s): David Cadden, Sandra Lueder,
Southern CT State University
The purpose of this note is to prepare a
ground where the students view Entrepreneurship as a desirable and feasible
career option. In particular to build the necessary competencies and motivation
for a career in Entrepreneurship.
This
research deals with information technology management in small businesses. There
are three specific objectives of this research: (a) to characterise IT
management sophistication in small business, (b) to develop and validate a
comprehensive instrument to measure this construct, and (c) to develop a model
that explains the relationship between IT management sophistication and the IT
impact, in the context of small business.