Services Marketing
This note covers the following topics: Service economy and the nature of services, Assessing business opportunities, Buyer behaviour, Understanding customer requirements, Quality management, Service design and development, Marketing communications, Service delivery channels, Brand management.
Author(s): NPTEL
NA Pages 
Sales Management by Lovely Professional University
The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. It will also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.
Author(s): Lovely Professional University
229 Pages
Introduction To Marketing by Uttarakhand Open University
This note covers the following topics: Nature, Importance And Core Concept Of Marketing, Different Orientation Towards Market Place And Marketing Philosophies, Marketing Management Process, Services Marketing, Marketing Information System And Market Research, Measuring/forecasting Market Demand, Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market Targeting, Marketing Mix, Competitive Differentiation And Product Positioning, New Product Development Strategy, Product Life Cycle And Related Strategies, Pricing Strategies, Distribution Channel Strategies, Sales Promotions.
Author(s): Uttarakhand Open University
254 Pages
This note covers the following topics: Integrated Marketing Communication, Classification Of Advertising, Advertising Media, Media Planning, Media Research, Economic and Social Aspects Of Advertising, Regulation and Control on Advertising, Advertising Agency, Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising, Advertising Research.
Author(s): University of Mumbai
201 Pages
This note explains the following topics: Background and History, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Digital Economics and Stretegy Issues, Products enhanced by the Web, Price, Online Payments for Offline Services, Online Advertising Issues and Trends, Social Media, Other elements of the Promotional Mix and Broader Media Issues.
Author(s): Alex Brown
NA Pages
This book covers the following topics: Personal Selling, Recruitment and Selection, Sales Training, Sales Meeting and Contests, Sales Territories, Sales Quota, Supervision and Evaluation Of Sales-force, Sales Control and Cost Analysis.
Author(s): Dr. Surinder Singh Kundu
202 Pages
This book discuss about the sales, sales management and related concepts. Also explains the structure and objectives of a sales organisation. Major topics covered includes: Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit.
Author(s): Dr. Surinder Singh Kundu
202 Pages
An Introduction to Financial Market
This book covers the following topics: financial markets and instruments, primary markets, secondary markets, financial statement analysis and commodities markets.
Author(s): Central Board of Secondary Education
327 Pages
The Marketing of Ideas and Social Issues
The objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissemination of ideas and social issues.
Author(s): Seymour Fine
134 Pages
Information Technology Applications in Marketing
This book covers the following topics: Background and History of IT, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Personalization, Digital Economics and Stretegy Issues, Price, Place and Promotion.
Author(s): Alex Brown
NA Pages
Marketing Management course note is designed to serve as an introduction to the theory and practice of marketing.It will explore the theory and applications of marketing concepts through a mix of cases, lectures, assignments and group projects.
Author(s): Prof. Natalie Mizik
NA Pages
