The main aim of this note is to arm you with adequate
information on the concept and nature of E-Business, its components and its
roles in businesses and the society as a whole. It also aims at making you have
a greater understanding of the fundamentals of marketing, business security
challenges, copyright law, fraud prevention and the role of E-Business in the
society.
This
lecture note explains the following topics: electronic payment system, E business applications and
strategies and e business infrastructure and e marketing.
Author(s): Balaji Institute of IT and Management Kadapa
In this book, authors provide latest results of scientific research
projects within the area of e-business: Challenges of Information and
Communication Technology Usage in E-business Systems, A Proposal for Brand
Analysis with Opinion Mining, Customers Online Interaction Experiences with
Fashion Brands: E-information and E-buying, Payment System's Determination by
Universal Financial Industry Message Scheme According to Single Euro Payment
Area, and CSFs for SMEs in Measuring E-commerce Success.