The main aim of this note is to arm you with adequate
information on the concept and nature of E-Business, its components and its
roles in businesses and the society as a whole. It also aims at making you have
a greater understanding of the fundamentals of marketing, business security
challenges, copyright law, fraud prevention and the role of E-Business in the
society.
This book provides examples, case
studies, lessons learned, and best practices that will help planners and
decision makers in addressing pertinent issues and crafting policies and
strategies appropriate for the information economy. This e-primers aim to
provide readers with a clear understanding of the various terminologies,
definitions, trends, and issues associated with the information age.
In this book, authors provide latest results of scientific research
projects within the area of e-business: Challenges of Information and
Communication Technology Usage in E-business Systems, A Proposal for Brand
Analysis with Opinion Mining, Customers Online Interaction Experiences with
Fashion Brands: E-information and E-buying, Payment System's Determination by
Universal Financial Industry Message Scheme According to Single Euro Payment
Area, and CSFs for SMEs in Measuring E-commerce Success.