Business and Finance BooksMarketing and Sales Books

International Marketing

International Marketing

International Marketing

The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.

Author(s):

sNA Pages
Similar Books
Sales Management by Lovely Professional University

Sales Management by Lovely Professional University

The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. It will also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.

s229 Pages
Personal Selling and Salesmanship

Personal Selling and Salesmanship

This book online covers the following topics related to Marketing and Sales : Introduction to Personal Selling, salesmanship, Sales Management and Sales Force Management.

s87 Pages
Marketing Management by Uttarakhand Open University

Marketing Management by Uttarakhand Open University

This note describes the following topics: Evolution of Marketing, Marketing Process, Marketing Mix and Marketing Organisation, Marketing Environment, Marketing Research, STP Concept and Consumer Behaviour, Target Market, Differentiation and Positioning Strategy, Consumer Behaviour, Product and Product Life-Cycle, Product Packaging and Pricing, Branding, Packaging, Pricing, Distribution Channels, Decision Making for Effective Distribution Channels, Promotion Mix and Sales Promotion, Sales Promotion, Sales Forecasting, Sales Force Management and Salesmanship.

s432 Pages
Introduction To Marketing by Uttarakhand Open University

Introduction To Marketing by Uttarakhand Open University

This note covers the following topics: Nature, Importance And Core Concept Of Marketing, Different Orientation Towards Market Place And Marketing Philosophies, Marketing Management Process, Services Marketing, Marketing Information System And Market Research, Measuring/forecasting Market Demand, Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market Targeting, Marketing Mix, Competitive Differentiation And Product Positioning, New Product Development Strategy, Product Life Cycle And Related Strategies, Pricing Strategies, Distribution Channel Strategies, Sales Promotions.

s254 Pages