Principles of Marketing by University of Minnesota
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Principles of Marketing by University of Minnesota
Principles of Marketing by University of Minnesota
This
book online covers the following topics related to Marketing and Sales : What is
Marketing?, Strategic Planning, Consumer Behavior: How People Make Buying
Decisions, Business Buying Behavior, Market Segmenting, Targeting, and
Positioning, Creating Offerings, Developing and Managing Offerings, Using
Marketing Channels to Create Value for Customers, Using Supply Chains to Create
Value for Customers, Gathering and Using Information: Marketing Research and
Market Intelligence, Integrated Marketing Communications and the Changing Media
Landscape, Public Relations, Social Media, and Sponsorships, Professional
Selling, Customer Satisfaction, Loyalty, and Empowerment, Price, the Only
Revenue Generator, The Marketing Plan.
Author(s): University of Minnesota Libraries Publishing
The purpose of this note is to familiarise students with the
principles, strategies and skills of selling and managing the selling function.
It will also provides an understanding of the tools and techniques necessary to
effectively manage the sales function, the sales organization and the sales
individual.
This note
explains the following topics: Understanding Integrated Marketing Communication,
Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution
in Advertising, Regulation, Social and Ethical aspects of Advertising and
promotion, Federal Regulation of Advertising.
This note covers
the following topics: Concept and Definition Of Marketing, Scope and Importance
of Marketing, Journey of marketing through different Marketing Philosophies,
Difference between Marketing and Selling, Fundamentals of Marketing Mix,
Features of Marketing mix, Developing Marketing Mix.
This note covers the following
topics: Integrated Marketing Communication, Classification Of Advertising,
Advertising Media, Media Planning, Media Research, Economic and Social Aspects
Of Advertising, Regulation and Control on Advertising, Advertising Agency,
Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising,
Advertising Research.
This book covers the following topics: Marketing: Nature,
Scope and Corporate Orientation Towards Market Place, The Marketing Environment
and Environment Scanning, Understanding Consumer and Industrial Markets,
Marketing Research and Marketing Information System, Market Segmentation,
Targeting and Positioning, Product Decisions: Product Life Cycle and Product
Mix, Product Decisions: New Product Development, Branding, Packaging and
Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and
Advertising, Sales Promotion, Personal Selling and Publicity.
Author(s): The
Directorate of Distance Education, Guru Jambheshwar University of Science and
Technology, Hisar
This book discuss
about the sales, sales management and related concepts. Also explains the
structure and objectives of a sales organisation. Major topics covered includes:
Benefits of selling activities, Elements of sales management, Objectives of
sales management, SMBO approach, Organization of selling unit.
The Power of Selling is the
perfect textbook to teach students about the proven process of selling. More
important, it teaches students how to apply the tenets of selling to how to sell
themselves and get the job they want, with the same process professional sales
people learn (or brush up) on their own selling skills.
Principles of Marketing teaches the experience and process of
actually doing marketing not just the vocabulary. It carries five dominant themes service dominant logic,
sustainability, Ethics and social responsibility, Global coverage and Metrics
throughout in order to expose students to marketing in today’s environment.
The objective of this work is to investigate meeting grounds where the
theory and practice of marketing overlap with processes of dissemination of ideas and social issues.
This book
covers the following topics: Background and History of IT, How the Web Works:
Technology, Consumers Online, Organizations Online, Law, Privacy and Security,
Marketing Research, Personalization, Digital Economics and Stretegy Issues,
Price, Place and Promotion.