Principles of Marketing by University of Minnesota
Principles of Marketing by University of Minnesota
Principles of Marketing by University of Minnesota
This
book online covers the following topics related to Marketing and Sales : What is
Marketing?, Strategic Planning, Consumer Behavior: How People Make Buying
Decisions, Business Buying Behavior, Market Segmenting, Targeting, and
Positioning, Creating Offerings, Developing and Managing Offerings, Using
Marketing Channels to Create Value for Customers, Using Supply Chains to Create
Value for Customers, Gathering and Using Information: Marketing Research and
Market Intelligence, Integrated Marketing Communications and the Changing Media
Landscape, Public Relations, Social Media, and Sponsorships, Professional
Selling, Customer Satisfaction, Loyalty, and Empowerment, Price, the Only
Revenue Generator, The Marketing Plan.
Author(s): University of Minnesota Libraries Publishing
The purpose of this note is to familiarise students with the
principles, strategies and skills of selling and managing the selling function.
It will also provides an understanding of the tools and techniques necessary to
effectively manage the sales function, the sales organization and the sales
individual.
The purpose of this note is to familiarise students with the principles,
strategies and skills of selling and managing the selling function. This course
also provides an understanding of the tools and techniques necessary to
effectively manage the sales function, the sales organization and the sales
individual.
This note describes the following topics: Evolution of Marketing,
Marketing Process, Marketing Mix and Marketing Organisation, Marketing
Environment, Marketing Research, STP Concept and Consumer Behaviour, Target
Market, Differentiation and Positioning Strategy, Consumer Behaviour, Product
and Product Life-Cycle, Product Packaging and Pricing, Branding, Packaging,
Pricing, Distribution Channels, Decision Making for Effective Distribution
Channels, Promotion Mix and Sales Promotion, Sales Promotion, Sales Forecasting,
Sales Force Management and Salesmanship.
This note covers the following topics: Nature, Importance And Core
Concept Of Marketing, Different Orientation Towards Market Place And Marketing
Philosophies, Marketing Management Process, Services Marketing, Marketing
Information System And Market Research, Measuring/forecasting Market Demand,
Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market
Targeting, Marketing Mix, Competitive Differentiation And Product Positioning,
New Product Development Strategy, Product Life Cycle And Related Strategies,
Pricing Strategies, Distribution Channel Strategies, Sales Promotions.