Introduction To Marketing by Uttarakhand Open University
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Introduction To Marketing by Uttarakhand Open University
Introduction To Marketing by Uttarakhand Open University
This note covers the following topics: Nature, Importance And Core
Concept Of Marketing, Different Orientation Towards Market Place And Marketing
Philosophies, Marketing Management Process, Services Marketing, Marketing
Information System And Market Research, Measuring/forecasting Market Demand,
Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market
Targeting, Marketing Mix, Competitive Differentiation And Product Positioning,
New Product Development Strategy, Product Life Cycle And Related Strategies,
Pricing Strategies, Distribution Channel Strategies, Sales Promotions.
This book online covers the following topics related to Marketing and
Sales : The Context of the Forest Industry and its Markets, Understanding Forest
Products Marketing, The Marketing Environment, an Information Approach, Strategy
and Strategic Planning, Marketing Structures, Marketing Functions, Putting
together a Marketing Plan.
The objective of this note
is to have the basic concepts of Marketing which is one of the important areas
of functional management. Topics covered includes: Concepts of marketing, Role
of Marketing, Marketing Process, Marketing Environment, Consumer behavior,
Market segmentations and Marketing Strategies, Planning Marketing Programs ,
Pricing strategies and promotions, Managing the marketing efforts.
This note
explains the following topics: Understanding Integrated Marketing Communication,
Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution
in Advertising, Regulation, Social and Ethical aspects of Advertising and
promotion, Federal Regulation of Advertising.
This text introduces students to the marketing strategies and
tools that practitioners use to market their products. Topics covered includes:
Introducing marketing, Understanding and approaching the market, Marketing
research: an aid to decision making, Understanding buyer behavior, External
considerations in marketing, Marketing in global markets, Introducing and
managing the product, Communicating to mass markets, Pricing the product,
Channel concepts: distributing the product.
This note is designed to
help you to extend your thinking more analytically, logically and creatively
about marketing and business decisions. Topics covered includes: Market
Orientation, Marketing Management and the Marketing Planning Process, Corporate
Marketing Planning, Market Analysis, Market Measurement, Profitability and
Productivity Analysis Marketing Strategies.
The main objectives of this note is to teach the basic concepts
of advertising and its definition. Topics covered includes: Basic Model and
process of advertising, Motivational and Persuasional Communication of
Advertising, Advertising Public Relation and Publicity, Extension Education,
Social Advertising, Advertisement Agencies: Structure and Function, Empanelling
and Budgeting, Public Relations: Definition, Role and Function, Growth and
Development , Difference between Public Relation and Corporate Public Relation,
Public Relation in Public and Private Sector, Crisis Communication and Lobbying,
Public Issue Communication.
Author(s): Guru Jambheshwar University of Science and Technology,
Hisar
This note covers the following
topics: Integrated Marketing Communication, Classification Of Advertising,
Advertising Media, Media Planning, Media Research, Economic and Social Aspects
Of Advertising, Regulation and Control on Advertising, Advertising Agency,
Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising,
Advertising Research.
The goal of this
note is to build a basic framework to enable students to evaluate, describe, and
design marketing activities with practical insights into the real world.
This course note provides a decision-oriented overview of marketing management
in modern organizations.
Author(s): Edward W. Schmitt,Associate Professor Marketing, Bartley
Marketing Management course note is designed to serve as
an introduction to the theory and practice of marketing.It will explore the
theory and applications of marketing concepts through a mix of cases, lectures,
assignments and group projects.