Marketing Management by Guru Jambheshwar University
This book covers the following topics: Marketing: Nature, Scope and Corporate Orientation Towards Market Place, The Marketing Environment and Environment Scanning, Understanding Consumer and Industrial Markets, Marketing Research and Marketing Information System, Market Segmentation, Targeting and Positioning, Product Decisions: Product Life Cycle and Product Mix, Product Decisions: New Product Development, Branding, Packaging and Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and Advertising, Sales Promotion, Personal Selling and Publicity.
Author(s): The Directorate of Distance Education, Guru Jambheshwar University of Science and Technology, Hisar
360 Pages 
Sales Management by Lovely Professional University
The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. It will also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.
Author(s): Lovely Professional University
229 Pages
Personal Selling and Salesmanship
This book online covers the following topics related to Marketing and Sales : Introduction to Personal Selling, salesmanship, Sales Management and Sales Force Management.
Author(s): eGyanKosh
87 Pages
Strategic Marketing in the Global Forest Industries
This book online covers the following topics related to Marketing and Sales : The Context of the Forest Industry and its Markets, Understanding Forest Products Marketing, The Marketing Environment, an Information Approach, Strategy and Strategic Planning, Marketing Structures, Marketing Functions, Putting together a Marketing Plan.
Author(s): Eric Hansen and Heikki Juslin
NA Pages
Introduction To Marketing by Uttarakhand Open University
This note covers the following topics: Nature, Importance And Core Concept Of Marketing, Different Orientation Towards Market Place And Marketing Philosophies, Marketing Management Process, Services Marketing, Marketing Information System And Market Research, Measuring/forecasting Market Demand, Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market Targeting, Marketing Mix, Competitive Differentiation And Product Positioning, New Product Development Strategy, Product Life Cycle And Related Strategies, Pricing Strategies, Distribution Channel Strategies, Sales Promotions.
Author(s): Uttarakhand Open University
254 Pages
