Marketing Management by Guru Jambheshwar University
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Marketing Management by Guru Jambheshwar University
Marketing Management by Guru Jambheshwar University
This book covers the following topics: Marketing: Nature,
Scope and Corporate Orientation Towards Market Place, The Marketing Environment
and Environment Scanning, Understanding Consumer and Industrial Markets,
Marketing Research and Marketing Information System, Market Segmentation,
Targeting and Positioning, Product Decisions: Product Life Cycle and Product
Mix, Product Decisions: New Product Development, Branding, Packaging and
Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and
Advertising, Sales Promotion, Personal Selling and Publicity.
Author(s): The
Directorate of Distance Education, Guru Jambheshwar University of Science and
Technology, Hisar
This book online covers the
following topics related to Marketing and Sales : Introduction to Personal
Selling, salesmanship, Sales Management and Sales Force Management.
This note covers
the following topics: Concept and Definition Of Marketing, Scope and Importance
of Marketing, Journey of marketing through different Marketing Philosophies,
Difference between Marketing and Selling, Fundamentals of Marketing Mix,
Features of Marketing mix, Developing Marketing Mix.
Due to
multidisciplinary and multi method character of the concept of consumer
behavior, it is appropriate to study it accordingly in order to understand the
subject with its different aspects and holistically. Especially with the
cultural, social, and technological changes within today's world, this issue
becomes prominent. This book is a modest try for that end.
This note is
aimed at helping students look at the entire marketing mix in light of the
strategy of the firm. It is most helpful to students pursuing careers in which
they need to look at the firm as a whole. Topics covered includes: Marketing
Strategy, Finding Profit Opportunities Strategy, Creating Competitive Advantage,
Challenging Competitive Advantage, Creating Corporate Advantage.
This note covers the following
topics: Integrated Marketing Communication, Classification Of Advertising,
Advertising Media, Media Planning, Media Research, Economic and Social Aspects
Of Advertising, Regulation and Control on Advertising, Advertising Agency,
Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising,
Advertising Research.
This note covers the following topics: Rural Marketing Environment,
Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer
Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure,
Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of
Products and Economic Development, Role Of Warehousing, Processing Of Select
Agricultural Products, Role Of Agricultural Price Commission In India, Role Of
Co-operative Marketing In India.
Author(s): Guru Jambheshwar University of Science and Technology,
Hisar
This text introduces students to
the marketing strategies and tools that practitioners use to market their
products. The book begins with a discussion of the marketing planning process,
continues with a discussion of the preliminary tasks of developing the plan, and
concludes with the tactics available to the marketing planner.
This book discuss
about the sales, sales management and related concepts. Also explains the
structure and objectives of a sales organisation. Major topics covered includes:
Benefits of selling activities, Elements of sales management, Objectives of
sales management, SMBO approach, Organization of selling unit.