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Marketing Management by Lindell Phillip Chew

Marketing Management by Lindell Phillip Chew

Marketing Management by Lindell Phillip Chew

This note is designed to help you to extend your thinking more analytically, logically and creatively about marketing and business decisions. Topics covered includes:  Market Orientation, Marketing Management and the Marketing Planning Process, Corporate Marketing Planning, Market Analysis, Market Measurement, Profitability and Productivity Analysis Marketing Strategies.

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