Marketing Management by Lindell Phillip Chew
This note is designed to help you to extend your thinking more analytically, logically and creatively about marketing and business decisions. Topics covered includes: Market Orientation, Marketing Management and the Marketing Planning Process, Corporate Marketing Planning, Market Analysis, Market Measurement, Profitability and Productivity Analysis Marketing Strategies.
Author(s): Lindell Phillip Chew
NA Pages 
Personal Selling and Salesmanship
This book online covers the following topics related to Marketing and Sales : Introduction to Personal Selling, salesmanship, Sales Management and Sales Force Management.
Author(s): eGyanKosh
87 Pages
Strategic Marketing in the Global Forest Industries
This book online covers the following topics related to Marketing and Sales : The Context of the Forest Industry and its Markets, Understanding Forest Products Marketing, The Marketing Environment, an Information Approach, Strategy and Strategic Planning, Marketing Structures, Marketing Functions, Putting together a Marketing Plan.
Author(s): Eric Hansen and Heikki Juslin
NA Pages
Principles of Marketing by University of Minnesota
This book online covers the following topics related to Marketing and Sales : What is Marketing?, Strategic Planning, Consumer Behavior: How People Make Buying Decisions, Business Buying Behavior, Market Segmenting, Targeting, and Positioning, Creating Offerings, Developing and Managing Offerings, Using Marketing Channels to Create Value for Customers, Using Supply Chains to Create Value for Customers, Gathering and Using Information: Marketing Research and Market Intelligence, Integrated Marketing Communications and the Changing Media Landscape, Public Relations, Social Media, and Sponsorships, Professional Selling, Customer Satisfaction, Loyalty, and Empowerment, Price, the Only Revenue Generator, The Marketing Plan.
Author(s): University of Minnesota Libraries Publishing
NA Pages
Marketing Management Lecture Notes IARE
This PDF covers the following topics related to Marketing and Sales : Introduction to World of Marketing, Analysing Marketing Opportunities, Customer Value and Markting Mix, Designing a Customer Driven Strategy, Distribution Decisions, Promotions & Communication Strategies, Pricing Decision and Personal Communication.
Author(s): Ms. G.Joseph Mary Assistant Professor, Department of MBA, IARE
78 Pages
