/  Business and Finance Books /  Marketing and Sales Books / 

Marketing Management by Lindell Phillip Chew

Marketing Management by Lindell Phillip Chew

Marketing Management by Lindell Phillip Chew

This note is designed to help you to extend your thinking more analytically, logically and creatively about marketing and business decisions. Topics covered includes:  Market Orientation, Marketing Management and the Marketing Planning Process, Corporate Marketing Planning, Market Analysis, Market Measurement, Profitability and Productivity Analysis Marketing Strategies.

Author(s):

sNA Pages
Similar Books
Personal Selling and Salesmanship

Personal Selling and Salesmanship

This book online covers the following topics related to Marketing and Sales : Introduction to Personal Selling, salesmanship, Sales Management and Sales Force Management.

s87 Pages
Sales Management by Dr. Pavitar Parkash Singh

Sales Management by Dr. Pavitar Parkash Singh

The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. This course also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.

s229 Pages
Strategic Marketing in the Global Forest Industries

Strategic Marketing in the Global Forest Industries

This book online covers the following topics related to Marketing and Sales : The Context of the Forest Industry and its Markets, Understanding Forest Products Marketing, The Marketing Environment, an Information Approach, Strategy and Strategic Planning, Marketing Structures, Marketing Functions, Putting together a Marketing Plan.

sNA Pages
Introduction To Marketing by Uttarakhand Open University

Introduction To Marketing by Uttarakhand Open University

This note covers the following topics: Nature, Importance And Core Concept Of Marketing, Different Orientation Towards Market Place And Marketing Philosophies, Marketing Management Process, Services Marketing, Marketing Information System And Market Research, Measuring/forecasting Market Demand, Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market Targeting, Marketing Mix, Competitive Differentiation And Product Positioning, New Product Development Strategy, Product Life Cycle And Related Strategies, Pricing Strategies, Distribution Channel Strategies, Sales Promotions.

s254 Pages