Personal Selling and Salesmanship
This book online covers the following topics related to Marketing and Sales : Introduction to Personal Selling, salesmanship, Sales Management and Sales Force Management.
Author(s): eGyanKosh
87 Pages
Strategic Marketing in the Global Forest Industries
This book online covers the following topics related to Marketing and Sales : The Context of the Forest Industry and its Markets, Understanding Forest Products Marketing, The Marketing Environment, an Information Approach, Strategy and Strategic Planning, Marketing Structures, Marketing Functions, Putting together a Marketing Plan.
Author(s): Eric Hansen and Heikki Juslin
NA Pages
Principles of Marketing by University of Minnesota
This book online covers the following topics related to Marketing and Sales : What is Marketing?, Strategic Planning, Consumer Behavior: How People Make Buying Decisions, Business Buying Behavior, Market Segmenting, Targeting, and Positioning, Creating Offerings, Developing and Managing Offerings, Using Marketing Channels to Create Value for Customers, Using Supply Chains to Create Value for Customers, Gathering and Using Information: Marketing Research and Market Intelligence, Integrated Marketing Communications and the Changing Media Landscape, Public Relations, Social Media, and Sponsorships, Professional Selling, Customer Satisfaction, Loyalty, and Empowerment, Price, the Only Revenue Generator, The Marketing Plan.
Author(s): University of Minnesota Libraries Publishing
NA Pages
Marketing And Sales Study Material
This PDF book covers five units of Marketing and Sales for Class X. The notes starts with an introduction to the marketing mix, followed by the marketing process, targeting consumer groups, and the sales process. The course then discusses the different careers available in sales and the skills required for successful selling. The curriculum emphasizes the importance of understanding customer needs/wants, developing strong relationships with clients, and the ability to handle objections and close sales effectively. The course aims to equip students with the necessary skills and knowledge to succeed in the field of sales and marketing.This note covers the following topics: Sales with other functions- Introduction to Marketing Mix, Marketing Process, Sales Process, Careers in selling, Skills in selling.
Author(s): Central Board of Secondary Education, India
97 Pages
Lecture Notes On Integrated Marketing Communication
This note explains the following topics: Understanding Integrated Marketing Communication, Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution in Advertising, Regulation, Social and Ethical aspects of Advertising and promotion, Federal Regulation of Advertising.
Author(s): E Sunitha
126 Pages
Marketing Management by Lindell Phillip Chew
This note is designed to help you to extend your thinking more analytically, logically and creatively about marketing and business decisions. Topics covered includes: Market Orientation, Marketing Management and the Marketing Planning Process, Corporate Marketing Planning, Market Analysis, Market Measurement, Profitability and Productivity Analysis Marketing Strategies.
Author(s): Lindell Phillip Chew
NA Pages
This note explains the following topics: Background and History, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Digital Economics and Stretegy Issues, Products enhanced by the Web, Price, Online Payments for Offline Services, Online Advertising Issues and Trends, Social Media, Other elements of the Promotional Mix and Broader Media Issues.
Author(s): Alex Brown
NA Pages
An Introduction to Financial Market
This book covers the following topics: financial markets and instruments, primary markets, secondary markets, financial statement analysis and commodities markets.
Author(s): Central Board of Secondary Education
327 Pages
Principles of Marketing by Saylor Foundation
Principles of Marketing teaches the experience and process of actually doing marketing not just the vocabulary. It carries five dominant themes service dominant logic, sustainability, Ethics and social responsibility, Global coverage and Metrics throughout in order to expose students to marketing in today’s environment.
Author(s): Saylor Foundation
542 Pages
Information Technology Applications in Marketing
This book covers the following topics: Background and History of IT, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Personalization, Digital Economics and Stretegy Issues, Price, Place and Promotion.
Author(s): Alex Brown
NA Pages
