Basic Principles Of Advertising And Public Relation
The main objectives of this note is to teach the basic concepts of advertising and its definition. Topics covered includes: Basic Model and process of advertising, Motivational and Persuasional Communication of Advertising, Advertising Public Relation and Publicity, Extension Education, Social Advertising, Advertisement Agencies: Structure and Function, Empanelling and Budgeting, Public Relations: Definition, Role and Function, Growth and Development , Difference between Public Relation and Corporate Public Relation, Public Relation in Public and Private Sector, Crisis Communication and Lobbying, Public Issue Communication.
Author(s): Guru Jambheshwar University of Science and Technology, Hisar
369 Pages 
Sales Management by Lovely Professional University
The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. It will also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.
Author(s): Lovely Professional University
229 Pages
Sales Management by Dr. Pavitar Parkash Singh
The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. This course also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.
Author(s): Dr. Pavitar Parkash Singh
229 Pages
Marketing Management by Uttarakhand Open University
This note describes the following topics: Evolution of Marketing, Marketing Process, Marketing Mix and Marketing Organisation, Marketing Environment, Marketing Research, STP Concept and Consumer Behaviour, Target Market, Differentiation and Positioning Strategy, Consumer Behaviour, Product and Product Life-Cycle, Product Packaging and Pricing, Branding, Packaging, Pricing, Distribution Channels, Decision Making for Effective Distribution Channels, Promotion Mix and Sales Promotion, Sales Promotion, Sales Forecasting, Sales Force Management and Salesmanship.
Author(s): Uttarakhand Open University
432 Pages
Introduction To Marketing by Uttarakhand Open University
This note covers the following topics: Nature, Importance And Core Concept Of Marketing, Different Orientation Towards Market Place And Marketing Philosophies, Marketing Management Process, Services Marketing, Marketing Information System And Market Research, Measuring/forecasting Market Demand, Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market Targeting, Marketing Mix, Competitive Differentiation And Product Positioning, New Product Development Strategy, Product Life Cycle And Related Strategies, Pricing Strategies, Distribution Channel Strategies, Sales Promotions.
Author(s): Uttarakhand Open University
254 Pages
