Marketing Management by Uttarakhand Open University

Personal Selling and Salesmanship

This book online covers the following topics related to Marketing and Sales : Introduction to Personal Selling, salesmanship, Sales Management and Sales Force Management.

Author(s): eGyanKosh

87 Pages

Sales Management by Dr. Pavitar Parkash Singh

The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. This course also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.

Author(s): Dr. Pavitar Parkash Singh

229 Pages

Marketing Management Lecture Notes IARE

This PDF covers the following topics related to Marketing and Sales : Introduction to World of Marketing, Analysing Marketing Opportunities, Customer Value and Markting Mix, Designing a Customer Driven Strategy, Distribution Decisions, Promotions & Communication Strategies, Pricing Decision and Personal Communication.

Author(s): Ms. G.Joseph Mary Assistant Professor, Department of MBA, IARE

78 Pages

Marketing Management by Uttarakhand Open University

This note describes the following topics: Evolution of Marketing, Marketing Process, Marketing Mix and Marketing Organisation, Marketing Environment, Marketing Research, STP Concept and Consumer Behaviour, Target Market, Differentiation and Positioning Strategy, Consumer Behaviour, Product and Product Life-Cycle, Product Packaging and Pricing, Branding, Packaging, Pricing, Distribution Channels, Decision Making for Effective Distribution Channels, Promotion Mix and Sales Promotion, Sales Promotion, Sales Forecasting, Sales Force Management and Salesmanship.

Author(s): Uttarakhand Open University

432 Pages