Industrial Marketing
This note covers the following topics: Industrial Marketing System: concept and characteristics, Industrial Market, Industrial Buying Behaviour, Strategic Industrial Marketing, Marketing Information System, Marketing Research, Industrial Product and Services, Pricing of Industrial Products, Channel Design and management, Channels of distribution, Sales Promotion, Publicity and Public Relations, Direct Marketing, Personal Selling, Advertisement and the concept of strategy.
Author(s): Pondicherry University
244 Pages 
Sales Management by Dr. Pavitar Parkash Singh
The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. This course also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.
Author(s): Dr. Pavitar Parkash Singh
229 Pages
Marketing Management Lecture Notes IARE
This PDF covers the following topics related to Marketing and Sales : Introduction to World of Marketing, Analysing Marketing Opportunities, Customer Value and Markting Mix, Designing a Customer Driven Strategy, Distribution Decisions, Promotions & Communication Strategies, Pricing Decision and Personal Communication.
Author(s): Ms. G.Joseph Mary Assistant Professor, Department of MBA, IARE
78 Pages
Basic Principles Of Marketing And Management
This note explains the following topics: Definition and Core concept, marketing tools, product, price, place and promotion, Market segmentation, targeting and positioning and analyzing the marketing environment, Study consumer behavior, needs and motivation, group dynamics, social surroundings and consumer perception, Promotion mix,Brand evaluation and new trends in marketing, Communication, Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing in India, Ethics and marketing, Decision making and organization, Communication and control process, Human resource management, Entrepreneurship.
Author(s): The Guru Jambheshwar University of Science and Technology
486 Pages
Marketing And Sales Study Material
This PDF book covers five units of Marketing and Sales for Class X. The notes starts with an introduction to the marketing mix, followed by the marketing process, targeting consumer groups, and the sales process. The course then discusses the different careers available in sales and the skills required for successful selling. The curriculum emphasizes the importance of understanding customer needs/wants, developing strong relationships with clients, and the ability to handle objections and close sales effectively. The course aims to equip students with the necessary skills and knowledge to succeed in the field of sales and marketing.This note covers the following topics: Sales with other functions- Introduction to Marketing Mix, Marketing Process, Sales Process, Careers in selling, Skills in selling.
Author(s): Central Board of Secondary Education, India
97 Pages
Principles of marketing by Fred Emerson Clark
The purpose of this book is to treat of the nature of the marketing process, viewing the market structure as a whole and analyzing marketing problems and the devices used in solving them. In doing this author tried to discuss the most fundamental of the problems and principles involved.
Author(s): Fred Emerson Clark
NA Pages
This note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select Agricultural Products, Role Of Agricultural Price Commission In India, Role Of Co-operative Marketing In India.
Author(s): Guru Jambheshwar University of Science and Technology, Hisar
212 Pages
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner.
Author(s): John Burnett
298 Pages
This note covers the following topics: Service economy and the nature of services, Assessing business opportunities, Buyer behaviour, Understanding customer requirements, Quality management, Service design and development, Marketing communications, Service delivery channels, Brand management.
Author(s): NPTEL
NA Pages
The Marketing of Ideas and Social Issues
The objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissemination of ideas and social issues.
Author(s): Seymour Fine
134 Pages
Information Technology Applications in Marketing
This book covers the following topics: Background and History of IT, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Personalization, Digital Economics and Stretegy Issues, Price, Place and Promotion.
Author(s): Alex Brown
NA Pages
