This note covers the following
topics: Industrial Marketing System: concept and characteristics, Industrial
Market, Industrial Buying Behaviour, Strategic Industrial Marketing, Marketing
Information System, Marketing Research, Industrial Product and Services, Pricing
of Industrial Products, Channel Design and management, Channels of distribution,
Sales Promotion, Publicity and Public Relations, Direct Marketing, Personal
Selling, Advertisement and the concept of strategy.
The purpose of this note is to familiarise students with the
principles, strategies and skills of selling and managing the selling function.
It will also provides an understanding of the tools and techniques necessary to
effectively manage the sales function, the sales organization and the sales
individual.
This book online covers the
following topics related to Marketing and Sales : Introduction to Personal
Selling, salesmanship, Sales Management and Sales Force Management.
The purpose of this note is to familiarise students with the principles,
strategies and skills of selling and managing the selling function. This course
also provides an understanding of the tools and techniques necessary to
effectively manage the sales function, the sales organization and the sales
individual.
This PDF book covers five units of Marketing and Sales for Class X. The notes starts with an
introduction to the marketing mix, followed by the marketing process, targeting
consumer groups, and the sales process. The course then discusses the different
careers available in sales and the skills required for successful selling. The
curriculum emphasizes the importance of understanding customer needs/wants,
developing strong relationships with clients, and the ability to handle
objections and close sales effectively. The course aims to equip students with
the necessary skills and knowledge to succeed in the field of sales and
marketing.This note covers the following topics: Sales with other functions-
Introduction to Marketing Mix, Marketing Process, Sales Process, Careers in
selling, Skills in selling.
Author(s): Central Board of Secondary Education,
India