Business and Finance BooksMarketing and Sales Books

Introduction To Marketing

Introduction To Marketing

Introduction To Marketing

This note aims at exposing students to the basic concepts in marketing and the role of marketing in modern business. Topics covered includes: Introduction to Marketing , Marketing Management Philosophies, Marketing Environment, Channels of Distribution, Product Classification, Market Strategies, Marketing of Services, Marketing Risks, Market Segmentation.

Author(s):

s104 Pages
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