This note covers the following
topics: Integrated Marketing Communication, Classification Of Advertising,
Advertising Media, Media Planning, Media Research, Economic and Social Aspects
Of Advertising, Regulation and Control on Advertising, Advertising Agency,
Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising,
Advertising Research.
This book online covers the
following topics related to Marketing and Sales : Introduction to Personal
Selling, salesmanship, Sales Management and Sales Force Management.
This note covers the following topics: Importance of Marketing, Role of
Sales business, Concept of Market, Basic concept of Sales and selling,
Understanding customer and consumer, Activities in Sales and Marketing.
Author(s): Central Board of Secondary Education,
India
The objective of this note
is to have the basic concepts of Marketing which is one of the important areas
of functional management. Topics covered includes: Concepts of marketing, Role
of Marketing, Marketing Process, Marketing Environment, Consumer behavior,
Market segmentations and Marketing Strategies, Planning Marketing Programs ,
Pricing strategies and promotions, Managing the marketing efforts.
This note covers
the following topics: Concept and Definition Of Marketing, Scope and Importance
of Marketing, Journey of marketing through different Marketing Philosophies,
Difference between Marketing and Selling, Fundamentals of Marketing Mix,
Features of Marketing mix, Developing Marketing Mix.
This principles note will incorporate both the traditional and
contemporary aspects of marketing comprehensively through a broadened view of
marketing. It will examine both the character and importance of the marketing
process, its essential functions and the institutions performing them in a
thorough and balanced manner.
This note explains the following topics:
Background and History, How the Web Works: Technology, Consumers Online,
Organizations Online, Law, Privacy and Security, Marketing Research, Digital
Economics and Stretegy Issues, Products enhanced by the Web, Price, Online
Payments for Offline Services, Online Advertising Issues and Trends, Social
Media, Other elements of the Promotional Mix and Broader Media Issues.
The Power of Selling is the
perfect textbook to teach students about the proven process of selling. More
important, it teaches students how to apply the tenets of selling to how to sell
themselves and get the job they want, with the same process professional sales
people learn (or brush up) on their own selling skills.
The objective of this work is to investigate meeting grounds where the
theory and practice of marketing overlap with processes of dissemination of ideas and social issues.
This book
covers the following topics: Background and History of IT, How the Web Works:
Technology, Consumers Online, Organizations Online, Law, Privacy and Security,
Marketing Research, Personalization, Digital Economics and Stretegy Issues,
Price, Place and Promotion.
The 4th
edition of International Marketing has been written to enable managers
and scholars to meet the international challenges they face everyday. It
provides the solid foundation required to understand the complexities of
marketing on a global scale.