Business and Finance BooksMarketing and Sales Books

Lecture Notes On Integrated Marketing Communication

Advertisement

Lecture Notes On Integrated Marketing Communication

Lecture Notes On Integrated Marketing Communication

This note explains the following topics: Understanding Integrated Marketing Communication, Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution in Advertising, Regulation, Social and Ethical aspects of Advertising and promotion, Federal Regulation of Advertising.

Author(s):

s126 Pages
Similar Books
Strategic Marketing in the Global Forest Industries

Strategic Marketing in the Global Forest Industries

This book online covers the following topics related to Marketing and Sales : The Context of the Forest Industry and its Markets, Understanding Forest Products Marketing, The Marketing Environment, an Information Approach, Strategy and Strategic Planning, Marketing Structures, Marketing Functions, Putting together a Marketing Plan.

sNA Pages
Basic Principles Of Marketing And Management

Basic Principles Of Marketing And Management

This note explains the following topics: Definition and Core concept, marketing tools, product, price, place and promotion, Market segmentation, targeting and positioning and analyzing the marketing environment, Study consumer behavior, needs and motivation, group dynamics, social surroundings and consumer perception, Promotion mix,Brand evaluation and new trends in marketing, Communication, Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing in India, Ethics and marketing, Decision making and organization, Communication and control process, Human resource management, Entrepreneurship.

s486 Pages
Introduction To Marketing by Uttarakhand Open University

Introduction To Marketing by Uttarakhand Open University

This note covers the following topics: Nature, Importance And Core Concept Of Marketing, Different Orientation Towards Market Place And Marketing Philosophies, Marketing Management Process, Services Marketing, Marketing Information System And Market Research, Measuring/forecasting Market Demand, Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market Targeting, Marketing Mix, Competitive Differentiation And Product Positioning, New Product Development Strategy, Product Life Cycle And Related Strategies, Pricing Strategies, Distribution Channel Strategies, Sales Promotions.

s254 Pages
Lecture Notes On Marketing Management

Lecture Notes On Marketing Management

The objective of this note is to have the basic concepts of Marketing which is one of the important areas of functional management. Topics covered includes: Concepts of marketing, Role of Marketing, Marketing Process, Marketing Environment, Consumer behavior, Market segmentations and Marketing Strategies, Planning Marketing Programs , Pricing strategies and promotions, Managing the marketing efforts.

s76 Pages
Marketing Management by Lindell Phillip Chew

Marketing Management by Lindell Phillip Chew

This note is designed to help you to extend your thinking more analytically, logically and creatively about marketing and business decisions. Topics covered includes:  Market Orientation, Marketing Management and the Marketing Planning Process, Corporate Marketing Planning, Market Analysis, Market Measurement, Profitability and Productivity Analysis Marketing Strategies.

sNA Pages
Introduction to Advertising

Introduction to Advertising

This note covers the following topics: Integrated Marketing Communication, Classification Of Advertising, Advertising Media, Media Planning, Media Research, Economic and Social Aspects Of Advertising, Regulation and Control on Advertising, Advertising Agency, Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising, Advertising Research.

s201 Pages
Rural Marketing

Rural Marketing

This note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select Agricultural Products, Role Of Agricultural Price Commission In India, Role Of Co-operative Marketing In India.

s212 Pages
The Power of Selling

The Power of Selling

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

s663 Pages
Advertising and Promotion in Real Time

Advertising and Promotion in Real Time

This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.

sNA Pages
Principles of Marketing

Principles of Marketing

The goal of this note is to build a basic framework to enable students to evaluate, describe, and design marketing activities with practical insights into the real world. This course note provides a decision-oriented overview of marketing management in modern organizations.

s22 Pages