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Marketing Strategies and Plans
This note covers the following topics: Strategic Marketing, Marketing Plan, Marketing Environment Analysis, Industry Attractiveness and Marketing Research, Connecting with Customers, Customer Satisfaction, Dealing with Competition, Brands and Branding, Product Strategies and Consumer Adoption Process, New Product Development, Pricing, Marketing Intermediaries, Integrated Market Communications, Marketing Communication and Promotion Tools, Recent Trends in Marketing.
Author(s): University Of Mumbai
233 Pages 
Basic Principles Of Marketing And Management
This note explains the following topics: Definition and Core concept, marketing tools, product, price, place and promotion, Market segmentation, targeting and positioning and analyzing the marketing environment, Study consumer behavior, needs and motivation, group dynamics, social surroundings and consumer perception, Promotion mix,Brand evaluation and new trends in marketing, Communication, Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing in India, Ethics and marketing, Decision making and organization, Communication and control process, Human resource management, Entrepreneurship.
Author(s): The Guru Jambheshwar University of Science and Technology
486 Pages
Introduction to Marketing and Sales
This note covers the following topics: Importance of Marketing, Role of Sales business, Concept of Market, Basic concept of Sales and selling, Understanding customer and consumer, Activities in Sales and Marketing.
Author(s): Central Board of Secondary Education, India
106 Pages
This text introduces students to the marketing strategies and tools that practitioners use to market their products. Topics covered includes: Introducing marketing, Understanding and approaching the market, Marketing research: an aid to decision making, Understanding buyer behavior, External considerations in marketing, Marketing in global markets, Introducing and managing the product, Communicating to mass markets, Pricing the product, Channel concepts: distributing the product.
Author(s): Professor John Burnett
NA Pages
This note explains the following topics: Background and History, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Digital Economics and Stretegy Issues, Products enhanced by the Web, Price, Online Payments for Offline Services, Online Advertising Issues and Trends, Social Media, Other elements of the Promotional Mix and Broader Media Issues.
Author(s): Alex Brown
NA Pages
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner.
Author(s): John Burnett
298 Pages
An Introduction to Financial Market
This book covers the following topics: financial markets and instruments, primary markets, secondary markets, financial statement analysis and commodities markets.
Author(s): Central Board of Secondary Education
327 Pages
This note covers the following topics: Service economy and the nature of services, Assessing business opportunities, Buyer behaviour, Understanding customer requirements, Quality management, Service design and development, Marketing communications, Service delivery channels, Brand management.
Author(s): NPTEL
NA Pages
Selling cannot yet properly be called a profession, but when the importance of training and experience for salesmen is recognized to the same extent that it is for doctors, accountants, or electricians, and when a satisfactory code of ethical practices in selling is developed, it may attain that status. This book explains the following topics related to selling: What is a salesman, appearance and its influence on successful selling, buying motives, canvassing for prospects, sales pre- approach, conduct in the sales approach, sales interview and presentation, handling objections, closing the sale, function of advertising, sales helps, sales tools and product displays.
Author(s): Beaucaire,Frank M.; Ward,Frank S.; Kroha,George F.
NA Pages
The Challenger SaleTaking Control of the Customer Conversation
In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.
Author(s): Matthew Dixon, Brent Adamson
NA Pages
Marketing Management course note is designed to serve as an introduction to the theory and practice of marketing.It will explore the theory and applications of marketing concepts through a mix of cases, lectures, assignments and group projects.
Author(s): Prof. Natalie Mizik
NA Pages
