This note covers the
following topics: Strategic Marketing, Marketing Plan, Marketing Environment
Analysis, Industry Attractiveness and Marketing Research, Connecting with
Customers, Customer Satisfaction, Dealing with Competition, Brands and Branding,
Product Strategies and Consumer Adoption Process, New Product Development,
Pricing, Marketing Intermediaries, Integrated Market Communications, Marketing
Communication and Promotion Tools, Recent Trends in Marketing.
The purpose of this note is to familiarise students with the
principles, strategies and skills of selling and managing the selling function.
It will also provides an understanding of the tools and techniques necessary to
effectively manage the sales function, the sales organization and the sales
individual.
This book online covers the
following topics related to Marketing and Sales : Introduction to Personal
Selling, salesmanship, Sales Management and Sales Force Management.
The purpose of this note is to familiarise students with the principles,
strategies and skills of selling and managing the selling function. This course
also provides an understanding of the tools and techniques necessary to
effectively manage the sales function, the sales organization and the sales
individual.
This PDF covers the following topics related to Marketing and Sales :
Introduction to World of Marketing, Analysing Marketing Opportunities, Customer
Value and Markting Mix, Designing a Customer Driven Strategy, Distribution
Decisions, Promotions & Communication Strategies, Pricing Decision and Personal
Communication.
Author(s): Ms. G.Joseph Mary Assistant Professor, Department of
MBA, IARE