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Marketing Strategies and Plans

Marketing Strategies and Plans

Marketing Strategies and Plans

This note covers the following topics: Strategic Marketing, Marketing Plan, Marketing Environment Analysis, Industry Attractiveness and Marketing Research, Connecting with Customers, Customer Satisfaction, Dealing with Competition, Brands and Branding, Product Strategies and Consumer Adoption Process, New Product Development, Pricing, Marketing Intermediaries, Integrated Market Communications, Marketing Communication and Promotion Tools, Recent Trends in Marketing.

Author(s):

s233 Pages
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