Marketing Strategies and Plans
This note covers the following topics: Strategic Marketing, Marketing Plan, Marketing Environment Analysis, Industry Attractiveness and Marketing Research, Connecting with Customers, Customer Satisfaction, Dealing with Competition, Brands and Branding, Product Strategies and Consumer Adoption Process, New Product Development, Pricing, Marketing Intermediaries, Integrated Market Communications, Marketing Communication and Promotion Tools, Recent Trends in Marketing.
Author(s): University Of Mumbai
233 Pages 
Strategic Marketing in the Global Forest Industries
This book online covers the following topics related to Marketing and Sales : The Context of the Forest Industry and its Markets, Understanding Forest Products Marketing, The Marketing Environment, an Information Approach, Strategy and Strategic Planning, Marketing Structures, Marketing Functions, Putting together a Marketing Plan.
Author(s): Eric Hansen and Heikki Juslin
NA Pages
Principles of Marketing by University of Minnesota
This book online covers the following topics related to Marketing and Sales : What is Marketing?, Strategic Planning, Consumer Behavior: How People Make Buying Decisions, Business Buying Behavior, Market Segmenting, Targeting, and Positioning, Creating Offerings, Developing and Managing Offerings, Using Marketing Channels to Create Value for Customers, Using Supply Chains to Create Value for Customers, Gathering and Using Information: Marketing Research and Market Intelligence, Integrated Marketing Communications and the Changing Media Landscape, Public Relations, Social Media, and Sponsorships, Professional Selling, Customer Satisfaction, Loyalty, and Empowerment, Price, the Only Revenue Generator, The Marketing Plan.
Author(s): University of Minnesota Libraries Publishing
NA Pages
Marketing Management by Uttarakhand Open University
This note describes the following topics: Evolution of Marketing, Marketing Process, Marketing Mix and Marketing Organisation, Marketing Environment, Marketing Research, STP Concept and Consumer Behaviour, Target Market, Differentiation and Positioning Strategy, Consumer Behaviour, Product and Product Life-Cycle, Product Packaging and Pricing, Branding, Packaging, Pricing, Distribution Channels, Decision Making for Effective Distribution Channels, Promotion Mix and Sales Promotion, Sales Promotion, Sales Forecasting, Sales Force Management and Salesmanship.
Author(s): Uttarakhand Open University
432 Pages
Marketing And Sales Study Material
This PDF book covers five units of Marketing and Sales for Class X. The notes starts with an introduction to the marketing mix, followed by the marketing process, targeting consumer groups, and the sales process. The course then discusses the different careers available in sales and the skills required for successful selling. The curriculum emphasizes the importance of understanding customer needs/wants, developing strong relationships with clients, and the ability to handle objections and close sales effectively. The course aims to equip students with the necessary skills and knowledge to succeed in the field of sales and marketing.This note covers the following topics: Sales with other functions- Introduction to Marketing Mix, Marketing Process, Sales Process, Careers in selling, Skills in selling.
Author(s): Central Board of Secondary Education, India
97 Pages
