Strategic Marketing in the Global Forest Industries
This book online covers the following topics related to Marketing and Sales : The Context of the Forest Industry and its Markets, Understanding Forest Products Marketing, The Marketing Environment, an Information Approach, Strategy and Strategic Planning, Marketing Structures, Marketing Functions, Putting together a Marketing Plan.
Author(s): Eric Hansen and Heikki Juslin
NA Pages
Consumer Behavior Practice Oriented Perspectives
Due to multidisciplinary and multi method character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
Author(s): Senay Sabah
NA Pages
Sales Management The Dynamics of Selling and Sales Force Marketing
This note will capture the vitality of sales marketing through a realistic view of the exciting world of the sales force service team.
Author(s): Lindell Phillip Chew
NA Pages
This note explains the following topics: Background and History, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Digital Economics and Stretegy Issues, Products enhanced by the Web, Price, Online Payments for Offline Services, Online Advertising Issues and Trends, Social Media, Other elements of the Promotional Mix and Broader Media Issues.
Author(s): Alex Brown
NA Pages
This note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select Agricultural Products, Role Of Agricultural Price Commission In India, Role Of Co-operative Marketing In India.
Author(s): Guru Jambheshwar University of Science and Technology, Hisar
212 Pages
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner.
Author(s): John Burnett
298 Pages
Principles of Marketing by Saylor Foundation
Principles of Marketing teaches the experience and process of actually doing marketing not just the vocabulary. It carries five dominant themes service dominant logic, sustainability, Ethics and social responsibility, Global coverage and Metrics throughout in order to expose students to marketing in today’s environment.
Author(s): Saylor Foundation
542 Pages
Advertising and Promotion in Real Time
This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
Author(s): Michael Solomon, Lisa Duke Cornell and Amit Nizan
NA Pages
Marketing Management course note is designed to serve as an introduction to the theory and practice of marketing.It will explore the theory and applications of marketing concepts through a mix of cases, lectures, assignments and group projects.
Author(s): Prof. Natalie Mizik
NA Pages
The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.
Author(s): Sak Onkvisit and John Shaw
NA Pages
