Marketing Management Lecture Notes IARE
This PDF covers the following topics related to Marketing and Sales :
Introduction to World of Marketing, Analysing Marketing Opportunities, Customer
Value and Markting Mix, Designing a Customer Driven Strategy, Distribution
Decisions, Promotions & Communication Strategies, Pricing Decision and Personal
Communication.
Author(s): Ms. G.Joseph Mary Assistant Professor, Department of
MBA, IARE
78 Pages