Business and Finance BooksMarketing and Sales Books

The Challenger SaleTaking Control of the Customer Conversation

The Challenger SaleTaking Control of the Customer Conversation

The Challenger SaleTaking Control of the Customer Conversation

In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.

Author(s):

sNA Pages
Similar Books
Sales Management by Lovely Professional University

Sales Management by Lovely Professional University

The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. It will also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.

s229 Pages
Personal Selling and Salesmanship

Personal Selling and Salesmanship

This book online covers the following topics related to Marketing and Sales : Introduction to Personal Selling, salesmanship, Sales Management and Sales Force Management.

s87 Pages
Sales Management by Dr. Pavitar Parkash Singh

Sales Management by Dr. Pavitar Parkash Singh

The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. This course also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.

s229 Pages
Marketing Management Lecture Notes IARE

Marketing Management Lecture Notes IARE

This PDF covers the following topics related to Marketing and Sales : Introduction to World of Marketing, Analysing Marketing Opportunities, Customer Value and Markting Mix, Designing a Customer Driven Strategy, Distribution Decisions, Promotions & Communication Strategies, Pricing Decision and Personal Communication.

s78 Pages