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Personal Selling and Salesmanship
This book online covers the following topics related to Marketing and Sales : Introduction to Personal Selling, salesmanship, Sales Management and Sales Force Management.
Author(s): eGyanKosh
87 Pages
Strategic Marketing in the Global Forest Industries
This book online covers the following topics related to Marketing and Sales : The Context of the Forest Industry and its Markets, Understanding Forest Products Marketing, The Marketing Environment, an Information Approach, Strategy and Strategic Planning, Marketing Structures, Marketing Functions, Putting together a Marketing Plan.
Author(s): Eric Hansen and Heikki Juslin
NA Pages
Basic Principles Of Marketing And Management
This note explains the following topics: Definition and Core concept, marketing tools, product, price, place and promotion, Market segmentation, targeting and positioning and analyzing the marketing environment, Study consumer behavior, needs and motivation, group dynamics, social surroundings and consumer perception, Promotion mix,Brand evaluation and new trends in marketing, Communication, Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing in India, Ethics and marketing, Decision making and organization, Communication and control process, Human resource management, Entrepreneurship.
Author(s): The Guru Jambheshwar University of Science and Technology
486 Pages
Consumer Behavior Practice Oriented Perspectives
Due to multidisciplinary and multi method character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
Author(s): Senay Sabah
NA Pages
Marketing Management by Lindell Phillip Chew
This note is designed to help you to extend your thinking more analytically, logically and creatively about marketing and business decisions. Topics covered includes: Market Orientation, Marketing Management and the Marketing Planning Process, Corporate Marketing Planning, Market Analysis, Market Measurement, Profitability and Productivity Analysis Marketing Strategies.
Author(s): Lindell Phillip Chew
NA Pages
Marketing Strategynbsp; Lecture Notes
This note is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Topics covered includes: Marketing Strategy, Finding Profit Opportunities Strategy, Creating Competitive Advantage, Challenging Competitive Advantage, Creating Corporate Advantage.
Author(s): Prof. Birger Wernerfelt
NA Pages
This note explains the following topics: Background and History, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Digital Economics and Stretegy Issues, Products enhanced by the Web, Price, Online Payments for Offline Services, Online Advertising Issues and Trends, Social Media, Other elements of the Promotional Mix and Broader Media Issues.
Author(s): Alex Brown
NA Pages
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.
Author(s): Kimberly Richmond
663 Pages
The Marketing of Ideas and Social Issues
The objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissemination of ideas and social issues.
Author(s): Seymour Fine
134 Pages
Information Technology Applications in Marketing
This book covers the following topics: Background and History of IT, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Personalization, Digital Economics and Stretegy Issues, Price, Place and Promotion.
Author(s): Alex Brown
NA Pages
